Things were different in our times,” is a favourite line of any generation while disapproving any trait of the younger generation. Often dismissed as light-hearted banter, such talk can, however, reflect a real concern in the corporate world.
Four or more generations, with different approaches, value systems and thought processes are sometimes thrown in together, posing a challenge for companies to get them to work in unison and maximise output.
For instance, how does a 20-something sales manager engage the members of his team who can range from 23 to 58 years? Besides, a new generation, Gen Y, born post-1990, will soon start entering the corporate world, calling for managerial skills that require tuning in to their world.
Companies are working at strategies to handle multi-generation teams, from encouraging diversity to actively eliminating biases. Persistent Systems, a Pune-based outsourced product development company, frequently sensitises employees about the company’s goals, gives senior staffers the freedom to choose roles, uses social networking tools for communication and conducts informal sessions to foster bonding.
“For the first time, we are seeing a sizeable number of 45+ year-olds in the industry while the number of young people is growing simultaneously,” says chief operating officer Nitin Kulkarni.
This is a challenge for the IT industry in particular, which is still maturing in India, he adds. “Things are changing fast. We find there is something like a generation gap between every batch of freshers, from one year to the next.” Kulkarni says the key is to accept that each generation has unique strengths and create a framework to harness them.
“When you have a team between ages 20 and 50, the boss’ job is to ensure that juniors and seniors respect each other for strengths like enthusiasm and experience, and he respects both,” says Devendra Chawla, head of the private brands business at Future Group.
Traditionally, a span of 20 years was considered to be a generation gap. But with rapid developments in various fields and social changes, the span has reduced to 10 or even five years in some cases. Demographers have divided generations into Traditionalists (born after 1950), Baby Boomers (post-1960), Gen-Xers (post-1970) and Millennials (post-1980). Each of these generations is so different from its preceding one that it actually precipitates a culture shift.
Most managers believe encouraging bonding between employees can help reduce this divide. At Peerless Mutual Fund, forums are organised for employees to come together and discuss non-work ideas, says CEO and MD Akshay Gupta.
Companies need to eliminate characteristic biases and deal with each person on merit, he says. “That is a habit we try to inculcate in our employees, to remove any generation differences,” says Gupta.
At Bajaj Electricals, too, employee bonding is taken seriously. “Everyone’s contribution is important and the leader should acknowledge that. We need to make people feel they are wanted, energise and empower them with knowledge,” says executive director R Ramakrishnan.
He points to a youngster, on the sidelines of a product launch, saying that he was brought there despite not having any specific role assigned. “I brought him here so he understands how events are organised. These are small things, but help the leader in building his team,” he says.
Fujitsu Consulting India (FCIL), an IT consulting company, has devised two programmes to work around generational differences.
In the “role-based” programme, the right people are appointed to leadership positions, which they would otherwise have occupied in two-three years, says head, human capital management, Anagha Wankar. Here, employees are groomed to handle people older and more experienced than they are.
As part of the “employee manager” programme, senior team members, apart from performing their regular roles, act as guides to other members across teams and help identify potential leaders, she says.
FCIL also allows experienced professionals who don’t want expanded roles to continue doing what they are, while giving them senior designations so their image is not hampered.
For multinational companies, though, this doesn’t appear to be much of an issue. “Coming from the US, we were not accustomed to age-based hiring, so the issue of how to handle multi-generational teams was already taken care of in our hiring policies,” says Chetan Shah, chief operating officer, Synygy India.
“As companies go global, the multi-generation challenge will cease to be a challenge,” he says. But in this rapidly globalising world, even MNCs cannot deny the truth in what Jack Welch, former CEO of General Electric (GE), once said: “Any company trying to compete... must figure out a way to engage the mind of every employee.” This is as true for India Inc as it was for GE.
From: The Economic Times
No comments:
Post a Comment